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iPhone is winning the Mobile Browser war, Nokia and the rest are falling behind

According to the Admob report the Apple iPhone is the most used handset used for surfing the web. Anyone surprised? (click on the image above to view the full sized image)


  • Worldwide iPhone OS marketshare has increased from 33 to 40 percent in the last 6 months, with substantial share in all regions except for Asia and Africa.
  • Although its marketshare has been declining, Nokia continues to hold 12 of the top 20 smartphone devices in AdMob’s network. Nokia’s N97 and 5800 XpressMusic touchscreen devices were the fourth and fifth most popular smartphones in the UK in August.
  • RIM smartphone share declined only slightly over the last 6 months. There are 7 RIM models in the top 20 smartphones in North America.
  • Android is growing rapidly in North America and Western Europe. The HTC Magic (my Touch) is a Top 10 smartphone in both North America and Western Europe.
  • Palm Pre also had a strong month due to the addition of new publishers to the AdMob network.

About Admob:

AdMob serves ads for more than 9,000 mobile Web sites and 3,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

Read the entire report here (PDF)

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